The Roody sustainability ethos
In a previous life, I worked as a management consultant. In the 10 years I was in consulting, I visited more than 100 clients, and at each company there were boxes of cheap, brand-name pens, bound diaries, and Fruit of the Loom T-shirts.
I love promotional gifts—when used correctly, they're a great way to bring a brand to life and build connections with customers and employees. When I started my own business, I wanted to order a unique, eco-friendly promotional gift.
So I started looking into what sustainable options were available. The options I saw were:
- Hanf-T-Shirts
- Bamboo phone holder
- Recycled, cheap, reusable plastic cups
I didn't want any of those things. I genuinely didn't want them—and neither did my customers or my staff. Just because an item is made from sustainable materials doesn't mean it's sustainable.