Case study:
Ubisoft's legendary winter vibes with personalized Christmas sweaters
At Roody, we're all about helping brands create unforgettable moments. When Ubisoft—the gaming giant behind Assassin's Creed, Far Cry, and Rainbow Six—approached us for a festive, community-focused concept, we knew immediately: This had to be legendary.
Who is Ubisoft?
Ubisoft is one of the world's leading video game publishers, known for immersive digital experiences and passionate gaming communities around the globe. From AAA titles to creative indie spin-offs, their commitment to storytelling, technology, and fandom is unmatched.
The project: Design your own Christmas sweater
To properly ring in the holidays, Ubisoft commissioned us to create a unique Christmas sweater—and the design was an absolute hit. With the eye-catching slogan "Frost Wind Festival Legendary Chill" knitted directly into the fabric, the sweater became an instant fan favorite.
The design featured a skull with orange sunglasses, snowflakes, crossed weapons, and icy details—all in cool shades of blue and white. The combination of bold typography, graphic icons, and cozy knit pattern hit the sweet spot between edgy gamer aesthetic and festive cheer.
A viral hit on the internet
This sweater was no ordinary Christmas item. Ubisoft's sweater became a viral social media success—featured on their official Instagram, Twitter, and TikTok accounts, and celebrated in the YouTube gaming community. Influencers and content creators proudly wore it in their winter streams and videos—massively increasing brand engagement and online interactions.
Why it worked
* Strong branding – instantly recognizable and perfectly aligned with Ubisoft’s playful tone.
* Limited Edition – everyone wanted one before they were sold out.
* Cross-platform presence – optimized for viral reach across all digital channels.
Ready for your own winter magic?
If you, too, want to transform your brand into a wintery cult object, contact Roody. We transform bold ideas into cozy realities that get people talking, posting, and remembering.
🎄 Design your own Christmas sweater with Roody – Start now