Case Study: BMW Motorrad x Roody
Custom Christmas sweaters that capture the spirit of the street
BMW Motorrad, BMW's iconic motorcycle brand, has partnered with Roody to create limited-edition, personalized Christmas sweaters for its global rider community and internal teams.
The goal:
To create high-quality knitwear that combines performance-oriented design with festive warmth – without losing the unmistakable character and premium quality of the BMW Motorrad brand.
Designed for the brave
Roody worked closely with BMW Motorrad's brand and merchandising team to develop a bespoke knit design that included the following elements:
* Stylized tire profile and road graphics
* Colour palette in black, silver and red – in the style of BMW
* Engine-inspired details and subtle logo placement
The end product was a high-quality winter layer that fully lived up to the brand – equally ready for the road and for festive moments.
“Our community has high expectations for quality and design – and these sweaters delivered.”
Branded quality merchandise that lasts
In line with BMW Motorrad’s sustainability and quality standards, the sweaters were:
* Knitted from environmentally friendly and ethically sourced yarns
* Carefully manufactured in our EU factory – for full traceability
* Durable design – in keeping with BMW Motorrad’s premium positioning
This wasn't fast fashion. The sweaters were designed to last for many seasons—just like the machines themselves.
Christmas decorations with impact
BMW Motorrad used the sweaters to:
🎁 Loyal drivers and club members to surprise
🎉 Rewarding employees in retail and service
📷 Enhance content for social media and Christmas campaigns
The limited edition attracted attention in various regions – and proved that bikers also love high-quality knitwear when it is well made.
Why Roody?
Roody supports iconic automotive and lifestyle brands like BMW Motorrad in making their vision a reality – with:
✅ Tailor-made, design-oriented sweater production
✅ Sustainable manufacturing in Europe
✅ Fulfillment services for various markets
✅ Wearable merch that fans and teams love