Eurowings is one of Europe's leading value airlines – known for affordable flights, excellent customer service, and a fun, forward-thinking approach to travel. Whether for business or pleasure, Eurowings is always looking for new ways to enrich the passenger experience with fresh, unforgettable moments.
For the Christmas season 2024 Eurowings entered into a partnership with Roody to design a limited-edition, bespoke Christmas sweater—the highlight of their festive celebrations. The sweaters were distributed as surprise gifts to lucky passengers on selected flights, making holiday travel even more joyful.
Brand love to wear
The sweaters were crafted in the iconic Eurowings colors – using yarns that perfectly matched the brand's palette. The design combined playful Christmas elements with subtle references to aviation – a successful blend of brand identity and festive spirit, executed with high quality and a wink.
A Christmas campaign with high-flying success
Passengers were surprised—and delighted—to find a gift on their seat: a cozy Christmas sweater they could even wear during the flight. The moment went viral: photos and videos spread across Instagram, TikTok and LinkedIn – and generated enthusiasm and sympathy around the Eurowings brand.
The results:
- Huge response on social media
- Consistently positive feedback from customers and the press
- Enhancing the flight experience
- Stronger emotional bond between brand and traveler
This is how the sweaters are made
The sweaters from Roody are not printed – they are knittedThe process begins with yarns precisely matched to the brand's Pantone colors. The design is programmed into a digital knitting file and knitted directly into fabric panels, which are then cut and sewn together. The result: high quality, bright colors and long durability.
With this campaign, Eurowings has shown that even at high altitudes, with a little creativity and a lot of heart, you can surprise and delight your audience.
🎄 Design your own Christmas sweater with Roody – Start now